ATLAS KIND — Branding & Packaging

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Atlas Kind shows the world how fashion can be and should be done by embracing timelessness in design, comfort, quality of fabrics, and craftsmanship as crucial factors for a much-needed transformation of the industry and our culture, by embracing longevity in our garments as the way to go, as not only this is better for our cities and the environment, but also brings more fairness and equality to the people involved across the making of the garments. Monumento was committed to highlighting this ideal by creating a timeless identity, but also infused with personality, humanity, and charisma, defined through color, typeface treatment, and hand-drawn elements, to bring attention to the brand’s actions and messages that speak about a better future and a better world, about kind people looking great.